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== 1. Building an Audience (Using Ping.fm and the Following Tools) == * http://www.ping.fm * http://www.facebook.com * http://www.twitter.com * http://www.upcoming.com * http://www.ning.com Using Ping.fm users will be able to post to multiple social networks simultaneously. Once you set up ping.fm, create a Facebook Page which is tied to the service as it will appear in News Feeds every time users update the Pageβs status. Creating a Facebook Event is also key, as well as having guests and members update their own status.
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