Editing Leveraging social media (section)

== 1. Building an Audience (Using Ping.fm and the Following Tools) ==

* http://www.ping.fm
* http://www.facebook.com
* http://www.twitter.com
* http://www.upcoming.com
* http://www.ning.com

Using Ping.fm users will be able to post to multiple social networks simultaneously. 

Once you set up ping.fm, create a Facebook Page which is tied to the service as it will appear in News Feeds every time users update the Page’s status. Creating a Facebook Event is also key, as well as having guests and members update their own status.