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Leveraging social media: Difference between revisions
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== 1. Building an Audience (Using Ping.fm and the Following Tools) == | |||
[www.ping.fm] | [www.ping.fm] | ||
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Once you set up ping.fm, create a Facebook Page which is tied to the service as it will appear in News Feeds every time users update the Page’s status. Creating a Facebook Event is also key, as well as having guests and members update their own status. | Once you set up ping.fm, create a Facebook Page which is tied to the service as it will appear in News Feeds every time users update the Page’s status. Creating a Facebook Event is also key, as well as having guests and members update their own status. | ||
== 2.Optimize the event for social media sharing == | |||
[www.ustream.tv] | [www.ustream.tv] | ||
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With smartphones, users are able to stream key portions of events, keeping in mind that users don’t have to stream everything – just the good stuff. Live services like qik.com make this possible, and, if not, users can always use www.youtube.com. One can also do live-polling with a tool like www.polleverywhere.com. | With smartphones, users are able to stream key portions of events, keeping in mind that users don’t have to stream everything – just the good stuff. Live services like qik.com make this possible, and, if not, users can always use www.youtube.com. One can also do live-polling with a tool like www.polleverywhere.com. | ||
== 3. Post-event social media communication == | |||
[www.youtube.com] | [www.youtube.com] | ||
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To ensure that your event leaves a lasting impression, users are able to upload photos to Flickr and post videos on YouTube. | To ensure that your event leaves a lasting impression, users are able to upload photos to Flickr and post videos on YouTube. | ||
[[Category:Social media]] | |||