Leveraging social media: Difference between revisions

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# 1. Building an Audience (Using Ping.fm and the Following Tools)


Twitter and Facebook should be your primary promotional tools – they are built for spreading a message. On Facebook, be sure to set up a Facebook Page – they are better than groups because you can appear in News Feeds every time you update the Page’s status. Creating a Facebook Event is also key, as well as having guests and members update their own status with links to the shindig. Twitter’s key is retweeting and hashtags: be sure to have an event hashtag and promote it, and ask for retweets of the most important information.
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Ning: Some organizers create their own social networks to build up hype and to keep connections even after the event has occurred.
[[File:Social-media.jpg|320px|right|Social media brands]]


Upcoming and Gary’s Guide: Add yourself to major event websites. If it’s a nightlife event, Going may be a good choice. For technology, Gary’s Guide is a smart place to be listed. Upcoming by Yahoo is a good listing of events all across the spectrum.
== 1. Building an Audience (Using Ping.fm and the Following Tools) ==


* http://www.ping.fm
* http://www.facebook.com
* http://www.twitter.com
* http://www.upcoming.com
* http://www.ning.com


#2.
Using Ping.fm users will be able to post to multiple social networks simultaneously.
 
Once you set up ping.fm, create a Facebook Page which is tied to the service as it will appear in News Feeds every time users update the Page’s status. Creating a Facebook Event is also key, as well as having guests and members update their own status.
 
== 2.Optimize the event for social media sharing ==
 
* http://www.ustream.tv
* http://www.qik.com
* http://www.polleverywhere.com
 
With smartphones, users are able to stream key portions of events, keeping in mind that users don’t have to stream everything – just the good stuff. Live services like qik.com make this possible, and, if not, users can always use www.youtube.com. One can also do live-polling with a tool like www.polleverywhere.com.
 
== 3. Post-event social media communication ==
 
* http://www.youtube.com
* http://www.flickr.com
* http://www.facebook.com
 
To ensure that your event leaves a lasting impression, users are able to upload photos to Flickr and post videos on YouTube.
 
[[Category:Social media]]

Latest revision as of 16:58, 24 November 2010

Leveraging social media[edit]

Social media brands

1. Building an Audience (Using Ping.fm and the Following Tools)[edit]

Using Ping.fm users will be able to post to multiple social networks simultaneously.

Once you set up ping.fm, create a Facebook Page which is tied to the service as it will appear in News Feeds every time users update the Page’s status. Creating a Facebook Event is also key, as well as having guests and members update their own status.

2.Optimize the event for social media sharing[edit]

With smartphones, users are able to stream key portions of events, keeping in mind that users don’t have to stream everything – just the good stuff. Live services like qik.com make this possible, and, if not, users can always use www.youtube.com. One can also do live-polling with a tool like www.polleverywhere.com.

3. Post-event social media communication[edit]

To ensure that your event leaves a lasting impression, users are able to upload photos to Flickr and post videos on YouTube.

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