Latest revision as of 16:58, 24 November 2010

Leveraging social mediaEdit

1. Building an Audience (Using Ping.fm and the Following Tools)Edit

Using Ping.fm users will be able to post to multiple social networks simultaneously.

Once you set up ping.fm, create a Facebook Page which is tied to the service as it will appear in News Feeds every time users update the Page’s status. Creating a Facebook Event is also key, as well as having guests and members update their own status.

2.Optimize the event for social media sharingEdit

With smartphones, users are able to stream key portions of events, keeping in mind that users don’t have to stream everything – just the good stuff. Live services like qik.com make this possible, and, if not, users can always use www.youtube.com. One can also do live-polling with a tool like www.polleverywhere.com.

3. Post-event social media communicationEdit

To ensure that your event leaves a lasting impression, users are able to upload photos to Flickr and post videos on YouTube.

@@ Line 1: / Line 1: @@
-{{AAType
+= {{PAGENAME}} =
-|Image=Social-media.jpg
-|Type=Person
-}}
-# 1. Building an Audience (Using Ping.fm and the Following Tools)
-Twitter and Facebook should be your primary promotional tools – they are built for spreading a message. On Facebook, be sure to set up a Facebook Page – they are better than groups because you can appear in News Feeds every time you update the Page’s status. Creating a Facebook Event is also key, as well as having guests and members update their own status with links to the shindig. Twitter’s key is retweeting and hashtags: be sure to have an event hashtag and promote it, and ask for retweets of the most important information.
+__TOC__
-Ning: Some organizers create their own social networks to build up hype and to keep connections even after the event has occurred.
+[[File:Social-media.jpg|320px|right|Social media brands]]
-Upcoming and Gary’s Guide: Add yourself to major event websites. If it’s a nightlife event, Going may be a good choice. For technology, Gary’s Guide is a smart place to be listed. Upcoming by Yahoo is a good listing of events all across the spectrum.
+== 1. Building an Audience (Using Ping.fm and the Following Tools) ==
+* http://www.ping.fm
+* http://www.facebook.com
+* http://www.twitter.com
+* http://www.upcoming.com
+* http://www.ning.com
-#2.
+Using Ping.fm users will be able to post to multiple social networks simultaneously.
+Once you set up ping.fm, create a Facebook Page which is tied to the service as it will appear in News Feeds every time users update the Page’s status. Creating a Facebook Event is also key, as well as having guests and members update their own status.
+== 2.Optimize the event for social media sharing ==
+* http://www.ustream.tv
+* http://www.qik.com
+* http://www.polleverywhere.com
+With smartphones, users are able to stream key portions of events, keeping in mind that users don’t have to stream everything – just the good stuff. Live services like qik.com make this possible, and, if not, users can always use www.youtube.com. One can also do live-polling with a tool like www.polleverywhere.com.
+== 3. Post-event social media communication ==
+* http://www.youtube.com
+* http://www.flickr.com
+* http://www.facebook.com
+To ensure that your event leaves a lasting impression, users are able to upload photos to Flickr and post videos on YouTube.
+[[Category:Social media]]

Leveraging social media: Difference between revisions

Latest revision as of 16:58, 24 November 2010

Leveraging social mediaEdit

Contents

1. Building an Audience (Using Ping.fm and the Following Tools)Edit

2.Optimize the event for social media sharingEdit

3. Post-event social media communicationEdit