Person
- 1. Building an Audience (Using Ping.fm and the Following Tools)
Twitter and Facebook should be your primary promotional tools – they are built for spreading a message. On Facebook, be sure to set up a Facebook Page – they are better than groups because you can appear in News Feeds every time you update the Page’s status. Creating a Facebook Event is also key, as well as having guests and members update their own status with links to the shindig. Twitter’s key is retweeting and hashtags: be sure to have an event hashtag and promote it, and ask for retweets of the most important information.
Ning: Some organizers create their own social networks to build up hype and to keep connections even after the event has occurred.
Upcoming and Gary’s Guide: Add yourself to major event websites. If it’s a nightlife event, Going may be a good choice. For technology, Gary’s Guide is a smart place to be listed. Upcoming by Yahoo is a good listing of events all across the spectrum.
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