Leveraging social media
Person
# 1. Building an Audience (Using Ping.fm and the Following Tools)
[www.ping.fm] [www.facebook.com] [www.twitter.com] [www.upcoming.com] [www.ning.com]
Using Ping.fm users will be able to post to multiple social networks simultaneously.
Once you set up ping.fm, create a Facebook Page which is tied to the service as it will appear in News Feeds every time users update the Page’s status. Creating a Facebook Event is also key, as well as having guests and members update their own status.
#2.Optimize the event for social media sharing
[www.ustream.tv] [www.qik.com] [www.polleverywhere.com]
With smartphones, users are able to stream key portions of events, keeping in mind that users don’t have to stream everything – just the good stuff. Live services like qik.com make this possible, and, if not, users can always use www.youtube.com. One can also do live-polling with a tool like www.polleverywhere.com.
#3. Post-event social media communication
[www.youtube.com] [www.flickr.com] [www.facebook.com]
To ensure that your event leaves a lasting impression, users are able to upload photos to Flickr and post videos on YouTube.