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# 1. Building an Audience (Using Ping.fm and the Following Tools) | '''# 1. Building an Audience (Using Ping.fm and the Following Tools) | ||
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www.ping.fm | www.ping.fm | ||
www.facebook.com | www.facebook.com | ||
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#2.Optimize the event for social media sharing | '''#2.Optimize the event for social media sharing | ||
www.ustream.tv | '''www.ustream.tv | ||
www.qik.com | www.qik.com | ||
www.polleverywhere.com | www.polleverywhere.com | ||
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Finally, and most importantly, listen to your audience – do they complain about a specific speaker, the food, a lack of responsiveness? Address their needs by tracking the Twitter conversation for a large event. For small events, simply ask them for their feedback or have an online survey guests can fill out. | Finally, and most importantly, listen to your audience – do they complain about a specific speaker, the food, a lack of responsiveness? Address their needs by tracking the Twitter conversation for a large event. For small events, simply ask them for their feedback or have an online survey guests can fill out. | ||
#3. Post-event social media communication | '''#3. Post-event social media communication | ||
www.youtube.com | '''www.youtube.com | ||
www.flickr.com | www.flickr.com | ||
www.facebook.com | www.facebook.com | ||
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